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Analysis setup

Quadrants: Strengths - Weaknesses - Opportunities - Threats

Enter one item per line in each quadrant. Word and Google Docs exports download an HTML document. Excel exports an `.xls` worksheet, and Google Sheets exports a CSV file.

Editable Analysis

SWOT worksheet

Preview

SWOT Analysis

How to Use This SWOT Analysis Builder

Name the decision, project, or process being analyzed in the scope field, then list internal strengths and weaknesses and external opportunities and threats, one item per line. Keep each item specific and evidence-based rather than a vague generality, and stop once the team has captured the factors that actually matter to the decision.

SWOT Quadrant Guide

Quadrant Source Guiding Question
Strengths Internal What do we do well that supports this decision?
Weaknesses Internal What internal gap or limitation could hold this back?
Opportunities External What outside trend or condition could we take advantage of?
Threats External What outside factor could put this at risk?

Export and Print Options

Use Print / Save PDF to open the browser print dialog and save the finished analysis as a PDF. Use the Word and Excel buttons when you need an editable file for Microsoft Office. Use the Google Doc and Google Sheet buttons when you need a file that can be uploaded or imported into Google Drive.

FAQ

What does SWOT stand for?

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are internal to the organization or process; opportunities and threats come from the external environment.

When should a SWOT analysis be used in Lean Six Sigma work?

Use SWOT early in project selection, charter development, or strategic planning to frame the internal and external factors that could help or hurt a proposed improvement before deeper root-cause analysis begins.

How many items should each SWOT quadrant include?

Three to six focused, specific items per quadrant is typically more useful than a long unfocused list. Prioritize the items that most affect the decision at hand.

Can I export the SWOT analysis?

Yes. This tool supports print or save-as-PDF, Word-compatible HTML, Excel-compatible spreadsheet output, Google Docs-compatible HTML, and Google Sheets-compatible CSV.